Sauce Estudio
For this project, I was tasked with creating the whole brand identity for Sauce Estudio, an interior design studio with a modern yet natural approach. The goal was to develop a visual identity that reflects the studio’s organic design philosophy while maintaining a sense of professionalism and timelessness.
From the selection of a soothing yet earthy color palette to a minimalist logo that echoes the grace and resilience of the willow tree, the branding was designed to appeal to clients seeking elegant, nature-inspired interiors. The process included naming, logo design, slogan, typography selection, color and the creation of cohesive brand guidelines to ensure Sauce Estudio’s vision is clearly communicated across all platforms.
Client Year
Sauce Estudio 2024
The name Sauce Estudio was created to capture the essence of the studio, drawing inspiration from nature, soft materials, elegance, vintage aesthetics, wabi-sabi philosophy, and classic Mediterranean and Oriental influences. "Sauce" (Spanish for "willow") was chosen as it symbolizes a type of tree closely connected to nature and serenity, embodying the harmony between organic materials and the natural environment.
Wood, a central element in the name, represents this intimate relationship with nature and organic elements. By integrating these concepts, the name Sauce reflects not only the beauty and resilience of wood but also the creation of serene and balanced atmospheres, perfectly aligned with the studio’s design philosophy.
The slogan naturally connects with the word "Sauce" (willow), a tree known for its deep roots and ability to adapt and thrive in various environments. Just as the willow firmly anchors itself in the earth and adjusts to its surroundings, at Sauce Estudio they begin each project by understanding its essence, respecting and addressing the fundamental needs of their clients and the environment. This allows them to design spaces that are authentic, sustainable, and functional.
The metaphor of "the root" highlights the approach of building in a solid and genuine manner, ensuring that each design is grounded in the original vision and the principles of sustainability, quality, and functionality. The slogan not only reflects their work philosophy but also ties into the tree metaphor that represents their name, symbolizing growth, strength, and adaptability.
Social Media
The Instagram highlights for Sauce Estudio are designed to align with the studio’s earthy and natural branding. Each highlight icon features a minimalist and elegant illustration that reflects different aspects of the studio’s work:
Proyectos: The icon shows a stylized drawing tool, representing the studio's creative process and focus on project development.
Renders: This icon includes a 3D render of a space within a square frame, emphasizing the detailed visualization that Sauce Estudio offers.
Maquetas: The final icon features a model structure, highlighting the physical representations of design concepts, which is key to their architectural process.
The use of muted, earthy tones like terracotta, beige, and soft green in the highlight covers reinforces the brand's color palette and connection to nature and organic materials. The clean lines and simplified shapes offer a professional and modern feel, while still maintaining warmth and approachability.
This cohesive design mirrors the brand’s overall aesthetic of balancing nature, sustainability, and functionality in every project.